Strawberry wins European loyalty awards for GRAVTY-powered ecosystem

Strawberry won Best Use of Technology Within a Loyalty Program at the 2026 European Loyalty Awards and was Highly Commended for Best European Hotel Loyalty Program after launching its GRAVTY-powered Spenn ecosystem in June. The recognition highlights how the Nordic hotel group is linking hotel loyalty with travel and everyday spending across a growing multi-brand network.

Why it matters: - Strawberry is using a shared loyalty-points model to connect hotel stays with travel, retail and everyday purchases across the Nordics. - The award spotlights how loyalty technology is shifting from single-brand rewards to real-time, multi-partner ecosystems. - GRAVTY® is the infrastructure behind that shift, supporting Strawberry's expansion into a broader loyalty network.

What happened: - Strawberry won Best Use of Technology Within a Loyalty Program at the 2026 European Loyalty Awards. - Strawberry also received Highly Commended recognition in the Best European Hotel Loyalty Program category. - The awards followed the June go-live of Strawberry's loyalty operations on GRAVTY® within Spenn. - Spenn is the shared loyalty-points ecosystem jointly owned by Norwegian Air Shuttle, Strawberry Hotel Group and Reitan Retail.

The details: - Best Use of Technology is the only award category judged on the technology itself. - Strawberry's model lets members earn and redeem points across participating brands while each brand keeps its own loyalty program. - GRAVTY® processes 121 million events per hour and responds in under 50 milliseconds. - The Spenn founding partners collectively represent more than $20 billion in Nordic turnover. - Points earned across Strawberry's 250 hotels can be used at Norwegian, 7-Eleven, REMA 1000, Narvesen, Uno-X and other Nordic brands. - Therese Mattisson, Head of Loyalty Program and Operations at Strawberry, said the recognition reflects Strawberry's ambition to build a more modern, flexible and future-ready loyalty ecosystem. - Mattisson said Spenn is opening new ways to connect loyalty, create value and give members greater flexibility and choice. - Shyam Shah, CEO of Loyalty Juggernaut, said the model links the hotel stay to travel and everyday spending in real time. - Shah said GRAVTY® was built to solve the infrastructure challenge behind that kind of cross-brand loyalty.

Between the lines: - The award suggests that loyalty programs are becoming more like payments and commerce networks, not just points trackers. - Strawberry's structure preserves brand-specific programs while expanding where members can earn and spend, which may help reduce friction for partners. - The recognition also serves as validation for GRAVTY® in a category where speed, interoperability and partner onboarding matter as much as the member-facing experience.

What's next: - Strawberry said the transformation is only the beginning. - The company is expected to keep building out Spenn as more brands and use cases join the ecosystem. - Loyalty Juggernaut is positioned to push GRAVTY® into additional multi-brand loyalty deployments across travel, retail and related sectors.

The bottom line: - Strawberry's award win shows that the most competitive loyalty programs are now built around shared infrastructure, real-time interoperability and broader consumer utility.