Hyaluronic acid serums market to reach $399.5 million by 2031

By AI, Created 2:31 PM UTC, June 04, 2026, /AGP/ – The global hyaluronic acid serums market is projected to grow from $239.6 million in 2021 to $399.5 million by 2031, driven by demand for anti-aging skincare and rising consumer awareness. Europe led the market in 2021, while Asia-Pacific is expected to post the fastest growth through 2031.

Why it matters: - The hyaluronic acid serums market is projected to expand steadily as consumers seek anti-aging and moisture-focused skincare products. - The category’s growth points to continued demand for facial care products that promise hydration, firmness and wrinkle reduction. - E-commerce could widen access to the category by giving shoppers faster access to a larger assortment of products.

What happened: - The global hyaluronic acid serums market was valued at $239.6 million in 2021. - The market is expected to reach $399.5 million by 2031. - The forecast implies a compound annual growth rate of 5.4% from 2022 to 2031. - Allied Market Research released the market outlook on June 4, 2026. - The report covers type, molecular weight, gender, distribution channel and region.

The details: - Hyaluronic acid serums are used to replenish skin moisture and improve firmness. - Hyaluronic acid naturally helps maintain moisture by drawing water molecules from deeper layers of the skin and distributing them across the surface. - Declining hyaluronic acid levels can contribute to wrinkles and dry facial spots. - The serum format is described as thin, with benefits that include plumping fine wrinkles and creating an immediate glow. - Facial care and hair care are the main product types in the market. - Facial care includes hydrolyzed hyaluronic acid, sodium hyaluronate and sodium acetylated hyaluronate. - Facial care held the largest share of the market in 2021 and is expected to remain dominant through the forecast period. - The segment is expanding because hyaluronic acid serums are widely available and generally considered mild and safe for most users. - Europe held nearly one-third of global market share in 2021 and is expected to keep the largest revenue share in 2031. - Asia-Pacific is projected to post the fastest CAGR at 6.4% during the forecast period. - The report also covers North America and LAMEA. - The research identifies strategic partnerships as a way for market participants to expand geography and improve profitability. - The report says organic is an emerging trend that may create new market opportunities. - Leading companies named in the study include Anika Therapeutics, Biocrown Biotechnology, DIME Beauty, Dr. Dennis Gross, Drunk Elephant, First Aid Beauty, Glossier, Hyalogic, La Roche-Posay, Maruha Nichiro, Paula’s Choice, Peach & Lily, Salix Pharmaceuticals, Season Cosmetics, Seikagaku, SkinCeuticals, SkinMedica, Smith & Nephew, The Ordinary and Vichy.

Between the lines: - The forecast reflects a skincare market where anti-aging claims, ingredient familiarity and online retail access are becoming more important purchase drivers. - The regional split suggests Europe remains the revenue anchor, while Asia-Pacific is becoming the fastest-growth opportunity. - The focus on partnerships and new product lines signals a competitive market with room for brands that can differentiate on formulation, distribution and brand trust.

What’s next: - Market participants are likely to lean into online sales, product innovation and geographic expansion as the category grows. - The report points to continued opportunity for facial-care formats and organic positioning through 2031. - More information is available in the sample report, the purchase inquiry page and the checkout page.

The bottom line: - Hyaluronic acid serums are on a predictable growth path, powered by anti-aging demand, broader e-commerce access and strong regional momentum in Europe and Asia-Pacific.